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Guides on website design, cost, and process
Original, sourced guides for founders and marketers running a website project at a funded software company.
2026-02-02 · Updated 2026-08-20
9 Signs You Need a Website Redesign
A flat or declining conversion rate for two or more quarters, a mismatch between your visual identity and your product's maturity, and an inability to update the site without a developer are the clearest signs a redesign is overdue. Here are nine specific, checkable signs.
2026-01-25 · Updated 2026-08-20
The Website Design Process: An 8-Stage Breakdown
The website design process runs through eight stages from discovery to post-launch iteration, typically taking 6-16 weeks depending on scope. Here is what happens at each stage, who is involved, and what commonly goes wrong.
2026-01-20 · Updated 2026-08-20
How Much Does a Website Cost in 2026?
A website costs between $0 and $250,000+ depending on who builds it. Here is a real breakdown by build method, business type, page count, and the hidden costs most estimates leave out.