Pentagram

Pentagram for website work

Pentagram is listed with offices in Austin, New York and London, founded in 1972, with 250 to 999 people and no Clutch rating or reviews. Its listed services are branding, graphic design and web design at 20 percent each, a design share of 60 percent. Industries are spread evenly at 20 percent across media, B2B services, consumer, fintech and government. No client types are listed. The record shows a $5,000+ minimum at $50 to $99 an hour, which should be verified directly. There is no web development, UX/UI or low-code line.

Who it fits

Relevant to organisations that want a website as the digital expression of a serious identity programme, with the build handled by a separate developer. A marketing team that needs a conversion-optimised site with a CMS should look for a web-first agency.

Strengths

• Branding and graphic design at 20 percent each alongside web design, so the site inherits the identity system.
• Established 1972 with 250 to 999 people across Austin, New York and London.

Watch-outs

• No web development, UX/UI or low-code line and no Clutch reviews.
• Listed pricing of $5,000+ and $50 to $99 an hour may not reflect real engagements; confirm before planning a budget.

Evidence

• Service mix: branding 20 percent, graphic design 20 percent, web design 20 percent; design share 60 percent.
• Industries: media, B2B services, consumer, fintech and government at 20 percent each.
• Minimum project $5,000+ at $50 to $99 an hour; no Clutch rating or reviews.