Paper Tiger

Paper Tiger for website work

Paper Tiger is a Ridgewood, New Jersey agency founded in 2008 with 10 to 49 people and a 4.9 rating from 18 Clutch reviews. Its mix is UX/UI design, web design and web development at 30 percent each plus low-code development at 10 percent, the shape of a marketing-site specialist. Reviews cover a website built from scratch for an investment firm, a webpage revamp with a move to a scalable CMS, a hotel chain site shifted from Squarespace to Webflow, and a rebrand delivered with the site. Projects start at $25,000+.

Who it fits

A strong pick for startups and mid-market companies, 45 percent of its clients each, that need a site designed, built and put on a CMS the marketing team can run. Enterprise procurement processes are not its usual territory at 10 percent of clients.

Strengths

• Design and build are balanced: web design and web development each 30 percent of work, low-code development 10 percent.
• Reviewers describe CMS migrations including Squarespace to Webflow, a common marketing-team pain point.
• Rebranding, messaging and logo work were bundled with website delivery in one review.

Watch-outs

• Hourly rates of $150 to $199 are at the higher end for a boutique; the $25,000+ floor keeps entry realistic but scope creep will cost.
• Enterprise clients are only 10 percent of the book, so large-scale multi-site programmes are unproven here.

Evidence

• Service mix: UX/UI design 30 percent, web design 30 percent, web development 30 percent, low-code development 10 percent.
• A Clutch reviewer: "initiated the transition from the Squarespace platform to Webflow and created mock-ups in Figma".
• A Clutch reviewer: "helped the client find and transition to a scalable CMS platform".