Full Clarity

Full Clarity for website work

Full Clarity is a 2 to 9 person consultancy founded in 2018, based in Farnham and Exeter, England, rated 5.0 from 13 Clutch reviews. UX/UI design is 40 percent of its work, with custom software development and web development at 10 percent each. Half of its clients are enterprise. Reviews include a website audit with user testing across three persona groups, a website designed and developed for a VR company, and ongoing support for a food and drink platform's website. Rates of $50 to $99 an hour are low for a UK firm.

Who it fits

A sensible choice for a marketing lead who wants an evidence-based diagnosis of why a site is underperforming, followed by a redesign, and who is comfortable with a very small team. Larger builds needing parallel design and engineering capacity would stretch a 2 to 9 person firm.

Strengths

• Research-first: a reviewer describes a website audit, user journey analysis and user testing with three persona groups.
• Designs and builds websites and takes on ongoing support, with web development in the service mix.
• Pricing fits marketing-site budgets: $10,000+ minimum at $50 to $99 an hour.

Watch-outs

• Team of 2 to 9 limits capacity; a large site with tight deadlines may need a bigger vendor.
• No web design or low-code line is listed, so ask directly about CMS choice and who runs the site after launch.

Evidence

• Service mix: UX/UI design 40 percent, custom software development 10 percent, web development 10 percent.
• A Clutch reviewer: "conducted a website audit and user journey analysis for an education training company".
• A Clutch reviewer: "Their biggest project was designing and developing a website."