Foolproof

Foolproof for website work

Foolproof is a London consultancy founded in 2002 with 50 to 249 people and offices in Norwich and Singapore, with no Clutch rating or reviews. UX/UI design is 80 percent of its listed work and digital strategy 20 percent, a design share of 100 percent. Industries are automotive, consumer, energy, media and logistics at 20 percent each. The minimum project is $10,000+ at $150 to $199 an hour. Nothing in the record covers web design, web development, branding or CMS platforms; it reads as an experience design partner, not a website vendor.

Who it fits

Foolproof suits organisations that want research-led experience design across products and services, with a website as one touchpoint. For a marketing lead who needs a site designed and shipped, it is the wrong shape.

Strengths

• Deep UX practice at 80 percent of its work with strategy at 20 percent.
• Offices in London, Norwich and Singapore for multi-market programmes.

Watch-outs

• No web design, web development or low-code line and no reviews.
• No client-size data; minimum project $10,000+ at $150 to $199 an hour.

Evidence

• Service mix: UX/UI design 80 percent, digital strategy 20 percent; design share 100 percent.
• Industries: automotive, consumer, energy, media and logistics at 20 percent each.
• Minimum project $10,000+ at $150 to $199 an hour; no Clutch rating or reviews.