Critical Mass

Critical Mass for website work

Critical Mass is a Calgary headquartered agency founded in 1996 with 1,000 to 9,999 people and offices in London, New York and Chicago. It has no Clutch rating or reviews and no published pricing. UX/UI design and web design are 20 percent each of its listed work, with digital strategy, e-commerce development and web development at 10 percent each and mobile app development and SEO at 5 percent. Industries are led by automotive and fintech at 20 percent each. No client types are listed. The mix is web-centred, but nothing in the record evidences results.

Who it fits

A candidate for enterprise brands, especially automotive and financial services, that want a global agency to design and build large web and e-commerce estates. Mid-market teams without a procurement function will find the lack of pricing and reviews hard to work with.

Strengths

• Web design 20 percent, web development 10 percent and e-commerce development 10 percent: design and build in-house.
• UX/UI at 20 percent with SEO and strategy supporting, across four global offices.

Watch-outs

• No Clutch reviews, no minimum project size and no hourly rate listed.
• No branding or low-code line; expect custom enterprise builds rather than CMS-first sites.

Evidence

• Service mix: UX/UI design 20 percent, web design 20 percent, digital strategy 10 percent, e-commerce development 10 percent, web development 10 percent, mobile 5 percent, SEO 5 percent.
• Industries: automotive 20 percent, fintech 20 percent, then consumer, education, software, healthcare, retail and telecommunications at 10 percent each.
• No Clutch rating or reviews; pricing undisclosed; 1,000 to 9,999 people.