San Diego, United States

BASIC

BASIC is a 10 to 49 person website design agency headquartered in San Diego, United States, rated 4.3 on Clutch across 2 reviews, with a $10,000 minimum. Branding is its largest service line at 45% of the mix.

BASIC is a brand-first studio for consumer and gaming clients; web design is 25 percent

By Katherine VossLast updated September 2, 2026
Screenshot of the BASIC website homepage

Key facts

Clutch rating
4.3 / 5
2 reviews
Minimum project
$10,000+
Hourly band
$150 to $199/hr
Team size
10 to 49
Clutch band
Founded
2010
Offices
2
San Diego, CA / Mountain View, CA

BASIC for website work

BASIC is a San Diego studio founded in 2010 with 10 to 49 people and a 4.3 rating from 2 Clutch reviews. Branding is its largest service at 45 percent, web design 25 percent, video production 15 percent and UX/UI design 10 percent. Consumer products and services make up half its industry work, with gaming and retail at 20 percent each. One review describes an e-commerce site redesigned around the purchasing path; the other is video game branding. Projects start at $10,000+ at $150 to $199 an hour.

Who it fits

A fit for consumer, retail and gaming brands that want the website to be an extension of a strong visual identity, with video in the mix. B2B teams and anyone needing the site built by the same team should note there is no web development line and just 2 reviews.

Strengths

  • Branding at 45 percent plus web design at 25 percent, so the site is designed as part of the brand system.
  • An e-commerce redesign in reviews was focused on the purchasing path, a conversion brief.
  • Reviewers credit it with meeting aggressive schedules and adapting to unforeseen challenges.

Watch-outs

  • No web development or low-code line; build will need another partner.
  • Only 2 reviews and a 4.3 rating, the evidence base is thin.

Evidence

  • Service mix: branding 45 percent, web design 25 percent, video production 15 percent, UX/UI design 10 percent.
  • A Clutch reviewer: "redesigned an ecommerce site to emphasize the purchasing path".
  • Industries: consumer 50 percent, gaming 20 percent, retail 20 percent; minimum project $10,000+.

What BASIC reports it does

Self-reported shares from the agency’s Clutch profile. Design disciplines are 80% of the service mix.

Service mix

Branding45%
Web Design25%
Video Production15%
UX/UI Design10%

Industry mix

Consumer Products & Services50%
Gaming20%
Retail20%
Media & Entertainment10%

Client mix

Mid-Market50%
Startups & Small Business30%
Enterprise20%

What clients hired BASIC for

  • BASIC redesigned an ecommerce site to emphasize the purchasing path and\u0026nbsp;create a more cohesive user experience. The site needed to respond to user input,\u0026nbsp;yet still convey the brand's unique\u0026nbsp;style.\u0026nbsp;\r\n

    Clutch reviewer, project summary

  • BASIC produced art and designs for various video game branding projects. Their designers provided both in-game content and marketing materials, including box art and title sequences.\u0026nbsp;\r\n

    Clutch reviewer, project summary

  • BASIC provides a level of personalized service that makes clients feel prioritized. Their collaborative nature and attentiveness to client needs distinguish them from larger agencies.

    Clutch reviewer, project summary

  • BASIC is commended for its project management capabilities, managing to meet aggressive schedules and adapt to unforeseen challenges effectively, ensuring timely delivery of projects.

    Clutch reviewer, project summary

Frequently Asked Questions

Does BASIC build websites?+
Its listed services are branding, web design, video production and UX/UI design, with no web development or low-code line, so development would come from elsewhere.
What kind of brands hire BASIC?+
Consumer products and services at 50 percent of its work, then gaming and retail at 20 percent each. Clients are 50 percent mid-market and 30 percent startups.

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Facts per Clutch profile, retrieved August 24, 2026: https://clutch.co/profile/basic. No paid placements. Every rank on this list is editorially assigned.